Why is myspace so popular?
I have been looking at myspace and thinking why it is so popular. It appears somewhat addictive. I think it is related to the same phenomenon as in email & mobile phones. People at our heart are social and we like to have contact with other people and socialise/talk with other people.
Adding friends on myspace is no different, you press the button and are then waiting to see if that number increases and who has joined. It is addictive and the more you have the more popular you feel.