Millennials prefer new media over the TV and radio

While millennials spend around as much time as the older generations consuming media, the kinds of media consumed is changing, a recent L.E.K. Consulting report finds. The radio and traditional TV are being replaced by on demand services, while video games and social media are taking time away from other mediums. Across the millennial generation, not a great deal changes as they move through life stages, highlighting that traditional media players need to change their strategy or risk losing market share for good.

Source: Millennials prefer new media over the TV and radio

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