A different take on big data

Another thought about big data from Seth Godin this morning.
Interesting comment, worth thinking about

[..] my edits, please link to the full version.

“… the promise of big data, [..] it whispers the opportunity of once again making average stuff for average people, of sifting through all the weird to end up with that juicy audience that’s just waiting to buy what they’ve made.

Big data is targeting taken to the highest level of granularity. It grabs your behavior across web sites, across loyalty cards, who knows, across your phone records… the promise of all this grabbing [..] will be able to find precisely the right person to reach at the right moment with the right offer.

This rear view window analysis is anathema to the creative breakthrough that we call art. No amount of digital focus group research could figure out that we wanted Memento or the Matrix or Amour. Worse, it’s based on the flawed assumption that the past is like the future, that correlation and causation are related. By that analysis, every Supreme Court chief justice, US president and New York City police chief is going to be a man. Forever more.

We are going to get ever better at giving committees ways to turn your work into banality. That opens up the market even more for the few that have the guts to put great work into the world instead. ”

via Seth’s Blog: Perhaps you could just make something awesome instead.

Another take on big data

Great comment… a thought about big data

[..] my edits, please link to the full version.

“… the promise of big data, [..] it whispers the opportunity of once again making average stuff for average people, of sifting through all the weird to end up with that juicy audience that’s just waiting to buy what they’ve made.

Big data is targeting taken to the highest level of granularity. It grabs your behavior across web sites, across loyalty cards, who knows, across your phone records… the promise of all this grabbing [..] will be able to find precisely the right person to reach at the right moment with the right offer.

This rearview window analysis is anathema to the creative breakthrough that we call art. No amount of digital focus group research could figure out that we wanted Memento or the Matrix or Amour. Worse, it’s based on the flawed assumption that the past is like the future, that correlation and causation are related. By that analysis, every Supreme Court chief justice, US president and New York City police chief is going to be a man. Forever more.

We are going to get ever better at giving committees ways to turn your work into banality. That opens up the market even more for the few that have the guts to put great work into the world instead. ”

via Seth’s Blog: Perhaps you could just make something awesome instead.

Russian meteorite 1,000 times bigger than originally thought | Fox News

It turns out the meteor that landed in Russia last week was a bit bigger than the 10 tons first reported. About 1,000 times bigger.

When a hunk of rock raced out of the morning skies over Russia on Friday and exploded with nearly 500 kilotons of energy, early size estimates from the Russian Academy of Sciences that were carried by the Associated Press, Reuters and other news wires pegged it on the small size, with a weight of about 10 tons.

via Russian meteorite 1,000 times bigger than originally thought | Fox News.

McDonald’s Big Mac Sauce

This recipe is from the 1968 McDonald’s Manager’s Handbook put out in 1969 (1968 year) They quickly removed the recipe after realizing they had a very appealing “secret sauce.” It was included as an emergency recipe in the event a particular store ran out of the pre-made sauce.

List of Ingredients

1/4 cup KRAFT Miracle Whip

1/4 cup mayonnaise

2 heaping tablespoons WISHBONE deluxe French

salad dressing (the orange stuff)

1/2 tablespoon HEINZ sweet relish

2 heaping teaspoons VLASIC dill pickle relish (Heinz

dill relish also works)

1 teaspoon granulated sugar

1 teaspoon dried, minced onion

1 teaspoon white vinegar

1 teaspoon ketchup

1/8 teaspoon salt

Recipe

Mix everything very well in a small container. There better be no streaks! Microwave 25 seconds, and stir well again. Cover, and refrigerate at LEAST 1 hour before using (to allow all of the flavors to “meld”).

Makes nearly 1 cup…enough for about 8 Big Macs.

via McDonald’s Big Mac Sauce.

McDonald’s Theory — What I Learned Building… — Medium

I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s.

An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic!

It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones.

This is a technique I use a lot at work. Projects start in different ways. Sometimes you’re handed a formal brief. Sometimes you hear a rumor that something might be coming so you start thinking about it early. Other times you’ve been playing with an idea for months or years before sharing with your team. There’s no defined process for all creative work, but I’ve come to believe that all creative endeavors share one thing: the second step is easier than the first. Always.

via McDonald’s Theory — What I Learned Building… — Medium.