Heineken WOBO, A Beer Bottle Brick For Building Eco-Homes

In 1963, Alfred “Freddy” Heineken visited the Caribbean island of Curaçao and noted two issues: the lack of building materials for the island’s lower class and the excess of bottles littering their beaches. In response, he connected with Dutch architect N. John Habraken and the Heineken WOBO (World Bottle) was invented. The WOBO is a Heineken-branded beer bottle that doubles as a stackable, self-aligning and interlocking brick made for building eco-homes. One thousand WOBO bricks would be needed to make a simple 10 X 10 foot structure. According to Wikipedia, almost every bottle has been destroyed and only two remaining WOBO structures exist “and they are both on the Heineken estate in Noordwijk, near Amsterdam…”

via Heineken WOBO, A Beer Bottle Brick For Building Eco-Homes.

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