Information ≤ Data : the challenge of more data

Great article on why data ≠ information, and the diminishing returns in terms of insight as this data increases.  We need to get smart with our our approach and analytical techniques to derive more value from more data.  Worth a read.

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The value of any data is only as valuable as the information and insights we can extract from it. It is the information and insights that will help us make better decisions and give us a competitive edge. The promise of big data is that one could glean lots of information and gain many valuable insights. However, people often don’t realize that data and information are not the same. Even if you are able to extract information from your big data, not all of it will be insightful and valuable.

via The Big Data Fallacy And Why We Need To Collect Even Bigger Data | TechCrunch.

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