Peer pressure? It’s hardwired into our brains, study finds

The rewards outweigh the risks — when you’re in a group, anyway. A new USC study explains why people take stupid chances when all of their friends are watching that they would never take by themselves. According to the study, the human brain places more value on winning in a social setting than it does on winning when you’re alone.

via Peer pressure? It’s hardwired into our brains, study finds.

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